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background

we had to overcome the perception that great coffee can’t come from a small machine while appealing to a younger audience

approach

Small Machine.
Big Taste.

To introduce Nespresso’s smallest, most visually versatile coffee machine, we captured the product in various environments that showed no matter how small or unusual the space, there was always room for great coffee. The content was then used in programmatic ad units that targeted different types of users.

We launched with content that showcased the machines in unexpected place.

The campaign went beyond digital with an experiential activation, the Vertuo POP Café. 

Lastly, we also designed the retail experience, including shelf displays, signage, and window displays.

Nespresso Soho POP 1 0006
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Nespresso Soho POP 1 0011

GREATER

+33%

more machines sold over number initially forecasted

FASTER

2,195

number of assets deployed to three countries over a span of six weeks

CHEAPER

08

number of talented people working on this assignment