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approach
To introduce Nespresso’s smallest, most visually versatile coffee machine, we captured the product in various environments that showed no matter how small or unusual the space, there was always room for great coffee. The content was then used in programmatic ad units that targeted different types of users.
We launched with content that showcased the machines in unexpected place.
The campaign went beyond digital with an experiential activation, the Vertuo POP Café.
We brought the campaign into retail, with a complete design system for Nespresso’s 38 boutiques across America.
+33%
more machines sold than initially forecasted
2,195
number of assets deployed in three countries over a span of six weeks
41%
higher engagement rate vs benchmark