In all corners of the world, people are ready to try all sorts of unique solutions to look and feel their best. In Japan, snail facials are applied as a serum or mask. In New Zealand, bee venom tricks the skin into thinking it’s been stung, increasing blood flow and temporarily tightening the area.

​For Vital Proteins, we launched a global campaign that playfully called out some of the most absurd, over-the-top wellness trends, giving a gentle nudge toward a simpler truth: without replenishing what’s missing on the inside, these efforts fall short.